We build software that
makes a difference
We are a product-focused engineering lab specialised in
early-stage startups and scale-ups.
Technology & Architecture
End-to-End Startup Development
From initial concept to market-ready product, we handle every aspect of your startup's technical journey. Our comprehensive approach ensures a cohesive, high-quality result at every stage.
Our Development Process
Discovery & Strategy
We dig deep to understand your vision, market, and users to craft a strategic roadmap.
User Research
Our comprehensive discovery process begins with in-depth stakeholder interviews to capture your business objectives and unique value proposition. We conduct thorough market analysis and competitor research to identify opportunities and threats in your industry landscape. Through user research sessions, surveys, and data analysis, we uncover customer pain points and unmet needs that your solution can address.
Market Analysis
We examine market size, growth trajectories, and segmentation to identify your most promising opportunities. Our team analyzes competitor strengths, weaknesses, and strategic positioning to carve out your distinctive advantage. We evaluate pricing structures, distribution channels, and adoption barriers to optimize your market entry or expansion strategy.
Design & Prototyping
Transforming ideas into interactive prototypes that validate concepts before full development.
Development
Our engineering team builds your product with clean, scalable code and iterative feedback cycles.
Modern Frontend
Our modern frontend approach leverages React’s component-based architecture for building complex, interactive applications, Next.js and Vuex for server-side rendering and optimal performance, and Vue.js for rapid development of lightweight, maintainable interfaces
Scalable Backend
We use Django as our go-to backend solution, Redis for caching, enabling high-throughput data handling, and PostgreSQL for data persistence. Our RESTful and GraphQL APIs are designed with versioning and rate limiting, maintaining security and performance at scale.
Testing & Refinement
Rigorous quality assurance and user testing ensure your product is ready for the market.
Deployment & Growth
We launch your product and provide ongoing support to help you scale and evolve.
Cloud Infrastructure
Our cloud-native approach leverages containerization to build highly scalable applications. We implement infrastructure-as-code principles using orchestration, ensuring seamless deployment across AWS, Heroku, and GCP.
DevOps
We implement CI/CD pipelines, automated testing, and monitoring to ensure your product is always running smoothly.
Our Work
We partner with ambitious founders to turn visionary ideas into market-ready products.
We build your minimum viable product and iterate based on user feedback.
We deliver a high-quality product that meets your business goals and user needs.
We help you launch and scale your product, ensuring it remains competitive and scalable.
Stacker
Stacker is a no-code/low-code tool dedicated to bring ease in creating powerful applications that best showcase your business.
View case study →
EF Class
Education First is one of the largest privately own education companies in the world. They specialise in language training and cultural exchanges.
View case study →
Mixcloud
Mixcloud is a digital platform that focuses on streaming long-form audio content, particularly radio shows, DJ mixes and other curated music content.
View case study →
Eduflow
Eduflow is a learning management system (LMS) designed to facilitate collaborative and peer-based learning experiences. Eduflow focuses on active learning and peer interaction.
View case study →
Finimize
Finimize is a financial information platform that aims to make financial news and education more accessible to everyday investors.
View case study →
Acasa
Acasa is mobile-first platform for managing utilities in your household, whether you are renting or lending property.
View case study →Business Model
Our approach is built on three foundational pillars:
Client-Centric Solutions We begin by deeply understanding your unique challenges and opportunities.
Strategic Partnerships We believe in the power of collaboration.
Sustainable Growth Our business is structured for long-term success.
Retainer Model
We partner with different size companies to deliver their products with a monthly dedicated development team. We offer ongoing support and maintenance.
Equity partnership model
Our strategic investment in startups follows a hybrid cash-equity arrangement, in a long-term partnership approach with shared success incentives. We offer development services in exchange for equity (typically 2-10%)
Project-based pricing
On some occasions, we charge a fixed price for a well-defined scope. Our contract follows milestone-based payments, clear deliverables and timelines.
